How to find quality telemarketing companies offering true sales lead generation techniques…

Qualifa is a ‘lead generation company’. We’re also a ‘telemarketing company’ and a ‘demand creation agency’ that delivers sales leads – meaning that we help companies communicate their propositions and generate qualified new business opportunities by developing smart lead generation techniques.

We, like most companies are always looking for ‘hot’ sales leads – so if you’re looking to hire a lead generation company here’s some things to think about:

• There’s no such thing as a ‘hot’ sales lead (despite what promises some lead generation companies will make)
• It’s a simple process but there are no short cuts (despite what most average telemarketing companies will tell you)
• Don’t worry, there are some proven ways in which you can increase your sales leads (read on!)

To help you with this here’s some thoughts and information how to find quality ‘telemarketing companies’ who can deliver sustainable ‘sales leads’ to your business. We’ve also linked to some free resources on how to create a successful lead generation function…

It’s our view that:

1. Cold calling is a bit dated (there’s no such thing as ‘telemarketing companies’ now) – the tried and tested methods of phoning 100 people are day really are over. The Internet provides us with hundreds of smarter ways to research and engage senior decision makers to generate sales leads.
2. Ignore what firms call themselves (Lead generation company, telemarketing company, ‘Hot’ sales leads R Us) – it’s about the lead generation techniques that they use not what they claim to be. Look for those that harness social media to deliver create longer term lead generation strategies for their clients.
3. Traditional Telemarketing Companies have had their day (you’re going to need to seek out Lead generation companies for the Internet age) – check what they talk about, is it cold calling and telesales or sales pipeline management and qualified appointment setting. Ask if they offer a ‘pay on results’ service to generate sales leads.
4. It’s not Rocket Science – you can develop a successful lead generation function and deliver your own qualified sales leads. It takes creativity, attention to detail, hard work and persistence (and if you’re struggling we’re one of very few smart lead generation companies that can help!)

So here’s what a smart lead generation company does each day to produce quality sales leads for our customers…

• We understand your proposition in detail such that we can articulate compelling outbound sales messages
  It’s essentially about the elevator pitch but communicated in a short and snappy way. It’s about understanding the client but also the competitors and market forces that impact their supplier research and selection process. It’s about focusing on measurable business benefits and real return on investment to get in front of directors and senior managers at target clients
• We use the Internet and social media to research companies and senior decision makers
  Why keep getting blocked on the phone by receptionists when you can identify key people on-line and even read about what they and their firm are up to? Times have changes and today the Internet means that almost everyone is visible and contactable via social media channels
• We adopt clever and creative lead generation techniques to deliver quality sales leads on a pay on results basis
  Okay so there’s no short cuts here, its still all about creativity, hard work and persistence to generate appointments. But here’s the good part – we are a performance based lead generation company and only expect to be paid for the quality sales leads that we deliver. Risk free telemarketing companies don’t exist – Qualifa can deliver sustainable sales leads where you only pay for those that meet your criteria.

Here’s some further information on sales lead pipeline management and how we deliver lead generation for our clients.

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Read about Sales Leads and Pipeline Management