Qube Media are a social media agency based in Brighton, specialising in social media research, strategy and marketing.
The Challenge:
Qualifa were asked to run a campaign for Qube targeting computer games publishers. Qube wanted to drive new business focusing on their specific social media outreach proposition. They needed to engage Marketing Directors of computer game publishers and convince them of the higher return on investment Social Media can offer compared to traditional banner advertising.
Solution:
Qualifa worked with Qube to identify their areas of expertise that differentiated them from competitors. We used these unique selling points as a hook to engage further potential clients in the games sector. We focused on Qube’s thought-leadership and innovative social media engagement strategies within the industry, paying particular attention to white papers they had published. Placed as industry experts, Qualifa helped Qube to drive new business through articulating their offering into a short elevator pitch targeted at board level contacts.
Results:
- 8 meetings were secured in the first month
- Over 50 games contacts were established leading to seminar event attendance
- Contract with blue chip company agreed
Business Conversions:
- 2 Projects confirmed with financial services companies, achieved from prospects and appointments set through Qualifa.
What they said
“Qualifa have helped us to articulate our sales proposition within a specific market and continually deliver us a consistent stream of high level new business appointments. If you want to ensure that you are covering all bases in terms of outbound business development, give them a call”
Nigel Cooper, Director, Qube Media
