Leapfrogg are a digital marketing agency based in Brighton.
The challenge
Leapfrogg were aware of the need for differentiation from their competitors and were launching an online retailing Round Table event as a way of raising their profile within specific sectors. For this to be effective they needed to research and engage senior decision makers within a specific sector to generate interest.
The Solution
Leapfrogg asked Qualifa to research, identify and generate interest with senior decision makers within the industry. Qualifa carried out in depth research using multiple social media platforms in order to identify the specific contacts that Leapfrogg would need to gain attendance from. We then tailored individual approaches focused on the benefits, inviting these key contacts to attend.
Results
Qualifa identified over 50 prime contacts for Leapfrogg and established dialogue with several target accounts.
Leapfrogg have numerous Rountable events planned through out the coming year and wish to continue working with Qualifa on these projects.
