Britain’s Top Employers publish annual reports detailing the top 100 Companies to work for in the UK.
The Challenge
Britain’s Top Employers were in the first stages of creating their 2011 publication. The project was complex and they had a lot of information to convey to any target client. Their sales pitch was long and detailed and they were struggling to get in front of the key decision makers that they needed to convince.
The Solution
Qualifa worked with Britain’s Top Employers to extract the key benefits of their proposition and turn this into an effective elevator-style pitch, full of hooks and calls to action.
Results
We worked on an initial trial of securing 5 meetings which we achieved within the first week. All meetings were were with blue chip companies and were secured at Director level.
Britain’s Top Employers continue to work with Qualifa and we are extremely excited to be part of the project.
