15below are a software company specialising in disrupted passenger alerts and communications for airlines.
Challenge:
Qualifa were asked to run a campaign which opened communication channels with target global airlines, increasing product awareness of 15below’s software messaging platform. 15below had an established business proposition with a significant existing client base so the challenge was to identify and target new business customers in an articulate and compelling way. Qualifa worked with the 15below team to identify the USP’s and key differentiators that would interest and engage the right level of business contact.
Solution:
Qualifa worked closely with 15below to understand their proposition. Qualifa then identified target airlines through sector specific social media research and located the individuals 15below would need to contact. Appointment setting was then conducted on Qualifa’s ‘pay on results’ model, meaning that 15below only paid for the qualified sales leads that they were looking for.
Results:
- 26 meetings secured in first two month’s activity
- 4 immediate projects at proposal stage
- 3 further longer term requirements
- Over 200 airline executive contacts identified and communications established
- Multiple Director level networking contact connections for 15below
Business Conversions:
- Contract between 15Below and a UK train company achieved from a prospect and appointment set through Qualifa
What they said:
“Qualifa continue to deliver high quality appointments time and time again. They surpassed all expectations, delivering a month’s planned activity within the first week”. Nicholas Key, Commercial Director
