If you’ve not used a professional lead generation service, you might be surprised how much jargon can be used. But to help you understand exactly what’s going on throughout the process of how we find you more sales leads, here’s a glossary of terms.

Should you find any other sales related word on this site, that you think needs adding to this page, let us know.

Appointment Setting:
Defined as a strategic new business introduction into a target customer at a senior level (ie: with a Director, Manager or ‘senior influencer’) for the product or service in question.

Lead Generation:
The process by which we work to establish interest in our client propositions, such that a potential business deal is added to their sales pipeline.

Telemarketing:
The use of the good old telephone to establish conversations with potential customers.

Proposition:
The description of your product or service in terms of the business value it offers to potential clients.

Differentiator:
The unique elements of your offering that separate you from competitors in your market space.